The hallmarks of Swierenga Jewelers include the highest standard of quality, first-class service, a strong commitment to family, support of our local community and good old-fashioned hard work. These values are at the heart of all we do –and are expressed through every part of our business.

Throughout the year we offer numerous special promotions that typically coincide with big dates on the calendar – holidays, our company anniversary (where we celebrate with our biggest savings of the year), or when we have a new or special item we wish to feature. But there’s one promotion we offer without an end date promoting our local partners.

Our commitment to Caledonia, Grand Rapids, and the greater West Michigan community means we have an opportunity to join with other like-minded companies and businesses to benefit others. Through these partnerships we have an opportunity to put our values to work, creating a safer community, supporting local families, schools and those in need.