White Gold vs Platinum Jewelry

What are the major differences between white gold and platinum—and, which one should I choose? These are two frequently asked questions when it comes to purchasing jewelry. White gold and platinum each make beautiful, elegant jewelry. Both have strong attributes that make them appealing to customers. So then, how do you choose? The three best ways to decide on a winning metal are to conduct a bit of research, enlist the help of a knowledgeable jeweler and take into account the special person that will be wearing the jewelry. Here are a few helpful facts to explain the differences between white gold and platinum.



The color is the first differential when considering white gold or platinum jewelry. While both are similar, white gold tends to be a whiter, more silvery color while platinum is slightly darker with a gray undertone. The difference in color is slight, and each one compliments gems beautifully, so it is just a matter of preference. Take a look below to see if you can detect the slight color contrasts.

Maintenance and Composition

Every piece of quality jewelry comes with some kind of maintenance, white gold and platinum are no different. White gold begins as yellow gold and is then alloyed with other metals to produce the whiter color. The final step to making white gold jewelry is to coat it in rhodium to give it a whiter, shinier finish. You may need to have this coating reapplied once a year or so to keep up with everyday wear and tear. Many jewelers include this service in a protection plan or warranty. Ask about this service upon purchase of white gold. Platinum requires maintenance as well, as it tends to develop a dulled finish with daily usage. To combat a lackluster appearance it will need to be polished more frequently than white gold.

White gold and platinum are both known for their durability. They are great metals for making jewelry because they will not rust, tarnish, or corrode over the years. Platinum is 40-60% heavier than gold, making it sturdier. It will, in turn, feel heavier when wearing which can be a pro or con depending on the wearer. Unlike white gold, platinum is not alloyed with more than 10% of other metals, making it a better hypoallergenic option. White gold is not recommended for those with a nickel allergy.



Perhaps one of the biggest advantages of white gold over platinum is the cost. The amount of platinum mined annually is far less than gold, making it rarer and more expensive. Platinum jewelry is denser than white gold, and precious metals are priced by weight. A white gold setting will generally run approximately half the price of a comparable setting in platinum.  As with any jewelry, it always depends on the specific piece.


White Gold vs. Platinum: The Decision

Making the decision between white gold and platinum does not have to be stressful. Both metals are elegant and high quality, making any choice a winner. Knowing the facts and differences between the two is important. We recommend working with a knowledgable jeweler as well, who will take the time to know any customer’s tastes and lifestyle. This will ensure a choice that will have you loving your jewelry for years to come!