What is a Bypass Ring? A Bypass Ring coils around the finger, with the ends of the band passing each other on top. In some…

The quintessential Valentine’s Day gifts include chocolate, wine, flowers and jewelry. And while some of these gifts can be picked up on the way home from…

Last week, the color aficionados at the Pantone® Color Institute announced Classic Blue — a timeless, enduring hue — as the 2020 Color of the Year….

As this holiday season intensifies, we’ve challenged ourselves—and hopefully you’ll join us in the challenge—to be more intentional. Right now… yes, starting now. It’s really…

Let’s admit, we’ve all been there – looked at some pretty jewelry and bought it without a second thought. Before you know it, your jewelry…

Sweet summertime and the living is fun, easy, and breezy-just like all the Summer 2019 trends we are loving. Whether you are heading on vacation,…

Summer is finally here and so is vacation season. We want to help you pack! Whether you’re traveling internationally or taking a weekend road trip…

Many people enjoy the look of costume jewelry because it can help to make an outfit feel trendier without a major commitment — and is…

From the desk of our Gemologist With all the snow of late, you can probably guess the March birthstone relates perfectly. It’s Aquamarine. This stone…

From the desk of our Gemologist February’s birthstone Amethyst (SiO2) has a color range from light lilac to a deep, rich purple. Because of the…

Every industry has a few topics that are heatedly debated, and in the jewelry industry, “Titanium or Tungsten vs. Gold or Platinum” is one of…

With each new season, designers drape their models in catwalk-ready styles that make a bold statement on the runway. But have you ever seen the…

Many of today’s perfectly-acceptable clothing trends break fashion’s longest-standing “rules.” For instance, you can now wear black to weddings, sport white after Labor Day, or…

Buy your current size. While it’s common for brides and grooms to work hard at getting in better shape before their wedding, the engagement period…

What are the major differences between white gold and platinum—and, which one should I choose? These are two frequently asked questions when it comes to…

Do you regularly wear your engagement ring when you sleep? What about when you dip in the pool or jacuzzi tub? It’s easy to forget…

Sure it is! With Valentine’s Day right around the corner, it’s the perfect time to buy a gift that says “I love you” in the…

If you live in a region that freezes over in the winter — like we do here in greater Grand Rapids, MI — the lineup…

So you’re ready to propose… nervous yet? Asking someone to marry you is one of the biggest and most important decisions you’ll make in life….

While fun jewelry trends come and go, we believe timeless jewelry choices are the very best. Not only do classic pieces stand the test of…

Is there a small little corner of your jewelry box that never sees the light of day? Maybe it’s a pile of tangled necklaces or…

Not only do those celebrating August birthdays enjoy some of the loveliest weather of the year, they also have three beautiful birthstones to choose from…

This Ring: $855  Choosing the right engagement ring is an important endeavor. Sure, trends come and go, but it is possible to choose something timeless;…

…But you don’t have to take our word for it. Thank you Phyllis DeVos for this fabulous review of your experience at Swierenga’s! “Swierenga Jewelers…

Jewelry is often used or given to mark special occasions and milestones. This is because it is not only lovely to look at, but also…

One very special way to mark a wedding anniversary is with the gift of fine jewelry. Did you know that just like birthstones, there are…

Using the Four C’s Diamonds are much more than a girl’s best friend – they’re beautiful, versatile, durable and rare. Each diamond is unique, but…

Have you ever wondered why most people know what their birthstone is? Part of the reason is because many people still enjoy the folklore associated…

If you’ve ever received a piece of jewelry with sentimental value, you’ll probably always remember who gave it to you, where you were and maybe…