The Bypass Ring: A Recurring Trend
What is a Bypass Ring? A Bypass Ring coils around the finger, with the ends of the band passing each other on top. In some…
What is a Bypass Ring? A Bypass Ring coils around the finger, with the ends of the band passing each other on top. In some…
The quintessential Valentine’s Day gifts include chocolate, wine, flowers and jewelry. And while some of these gifts can be picked up on the way home from…
Last week, the color aficionados at the Pantone® Color Institute announced Classic Blue — a timeless, enduring hue — as the 2020 Color of the Year….
As this holiday season intensifies, we’ve challenged ourselves—and hopefully you’ll join us in the challenge—to be more intentional. Right now… yes, starting now. It’s really…
Let’s admit, we’ve all been there – looked at some pretty jewelry and bought it without a second thought. Before you know it, your jewelry…
Sweet summertime and the living is fun, easy, and breezy-just like all the Summer 2019 trends we are loving. Whether you are heading on vacation,…
Summer is finally here and so is vacation season. We want to help you pack! Whether you’re traveling internationally or taking a weekend road trip…
From the desk of our Gemologist June brings us the beginning of summer, but it is also a wonderful time in the world of gems….
Brooches are traditionally worn on the shoulder, to secure a neck scarf, or near the lapel, but there are plenty of fun ways you can…
Like fruitcakes at Christmas, the gifts for your bridesmaids (and dresses!) have developed a decidedly negative reputation over the years — as the thing you’re…
From the desk of our Gemologist It’s spring break season! Many people to want to leave the cold Michigan weather to go somewhere southern and…
Many people enjoy the look of costume jewelry because it can help to make an outfit feel trendier without a major commitment — and is…
From the desk of our Gemologist With all the snow of late, you can probably guess the March birthstone relates perfectly. It’s Aquamarine. This stone…
While there are still a few hints of last Fall’s accessory trends (like gold and statement making pieces), this Spring is all about revving up…
From the desk of our Gemologist February’s birthstone Amethyst (SiO2) has a color range from light lilac to a deep, rich purple. Because of the…
We’re all looking for ways to simplify our lives and having a few helpful hacks in our back pocket can make a huge difference. Check…
From the desk of our Gemologist Let me guess; One of your favorite things to do on a cold winter night is to snuggle up…
If you’ve ever shopped for a diamond (or coached someone else you were hoping to receive one from), you’re familiar with the famous “4 Cs”:…
Do you love the look of a striking statement piece, but you’re just not sure how to pull it off? Styling help is here! Statement…
Now that Fall is officially here, you’ve probably begun to think about the upcoming holiday season with its many parties and family gatherings. You may…
From the desk of our Gemologist October is an amazing month. You never know whether it’s going to be sunny and warm or snowy and…
From the desk of our Gemologist September’s featured gem is the sapphire. When you think of sapphires, you probably think of deep royal blue. However,…
Since spring seemed to go out like a lamb this year, fall accessory trends are definitely coming in like a lion. We’ve been paying attention…
If you’ve ever ordered a ring online (or tried to figure out your ring size so you could tell someone who wanted to surprise you…
From the desk of our Gemologist August’s birthstone is the peridot. The unique yellow-green color is unlike any other. The word peridot comes from the…
From the desk of our gemologist Ruby, July’s gemstone, is one of the most well-known gemstones. Rubies appear in most culture histories. In the Bible,…
Ask anyone who’s planned a wedding and they’ll tell you falling in love was the easiest part! With so many details to sort through and…
It’s somewhat surprising to think that a small little earring could have a big impact on an outfit — but it can! The wrong earrings…
From the desk of our gemologist You have heard the phrase “April showers bring May flowers”. We have experienced that this year. Everything is starting…
There are few gifts more personalized, sentimental and unique than custom jewelry. Not only are they beautiful and truly one-of-a-kind, they represent unparalleled forethought and…
Every industry has a few topics that are heatedly debated, and in the jewelry industry, “Titanium or Tungsten vs. Gold or Platinum” is one of…
With each new season, designers drape their models in catwalk-ready styles that make a bold statement on the runway. But have you ever seen the…
The location, the question and the moment were perfect. Now it’s time to share your big news with the perfect engagement ring snap! It might…
For several years, lab gemstones have grown in popularity among jewelry lovers the world over. But what are they exactly? Scroll for answers to some…
Falling in love is a completely personal experience — so should be choosing the perfect ring! Everyone wants to find the ideal jewelry piece for…
Ever spent an hour untangling a necklace chain? It’s even more annoying and inconvenient when you’re trying to get out to the beach or ready…
As we transition into Spring and Fall fashion each year, runways in major cities around the world feature trends that will soon roll out in…
Many of today’s perfectly-acceptable clothing trends break fashion’s longest-standing “rules.” For instance, you can now wear black to weddings, sport white after Labor Day, or…
Over the past two decades, the internet has revolutionized the way we create. From Youtube videos and tutorials to personal blogs from industry experts, just…
Buy your current size. While it’s common for brides and grooms to work hard at getting in better shape before their wedding, the engagement period…
What are the major differences between white gold and platinum—and, which one should I choose? These are two frequently asked questions when it comes to…
Pearls are a timeless classic when it comes to jewelry. Whether you are in the market for a new piece, or are curious about one…
Do you regularly wear your engagement ring when you sleep? What about when you dip in the pool or jacuzzi tub? It’s easy to forget…
Sure it is! With Valentine’s Day right around the corner, it’s the perfect time to buy a gift that says “I love you” in the…
Planning a wedding in 2017? Join us for the 47th Annual Grand Rapids Bridal Show and discover everything Grand Rapids has to offer for your…
If you live in a region that freezes over in the winter — like we do here in greater Grand Rapids, MI — the lineup…
So you’re ready to propose… nervous yet? Asking someone to marry you is one of the biggest and most important decisions you’ll make in life….
While fun jewelry trends come and go, we believe timeless jewelry choices are the very best. Not only do classic pieces stand the test of…
When a piece of jewelry carries sentimental value or has been in the family for many generations, it should be worn proudly and treated with…
Is there a small little corner of your jewelry box that never sees the light of day? Maybe it’s a pile of tangled necklaces or…
It’s been said that “shoes make the man,” but it could be equally as true that accessories make the woman! Even a simple, classy black-on-black…
Not only do those celebrating August birthdays enjoy some of the loveliest weather of the year, they also have three beautiful birthstones to choose from…
This Ring: $855 Choosing the right engagement ring is an important endeavor. Sure, trends come and go, but it is possible to choose something timeless;…
…But you don’t have to take our word for it. Thank you Phyllis DeVos for this fabulous review of your experience at Swierenga’s! “Swierenga Jewelers…
Jewelry is often used or given to mark special occasions and milestones. This is because it is not only lovely to look at, but also…
One very special way to mark a wedding anniversary is with the gift of fine jewelry. Did you know that just like birthstones, there are…
Using the Four C’s Diamonds are much more than a girl’s best friend – they’re beautiful, versatile, durable and rare. Each diamond is unique, but…
Have you ever wondered why most people know what their birthstone is? Part of the reason is because many people still enjoy the folklore associated…
If you’ve ever received a piece of jewelry with sentimental value, you’ll probably always remember who gave it to you, where you were and maybe…